Calls to regulate finfluencers

PETALING JAYA: The growing influence of financial influencers, or finfluencers, has raised serious concerns over consumer protection and market integrity, prompting calls for tighter regulation, stronger enforcement and greater public awareness.

The Malaysian Financial Planning Council (MFPC) welcomed the Securities Commission’s (SC) revised Advertising Guidelines, saying the move marked an important first step in addressing unregulated financial promotions on social media.