Going all out to promote VM2026

Great visibility: The ‘Visit Malaysia 2026’ campaign is displayed on a giant LED screen and overhead bridge near Pavilion Kuala Lumpur. — IZZRAFIQ ALIAS/The Star

PETALING JAYA: Wira and Manja will get a lot busier as Malay­sia ramps up efforts to boost the country’s global tourism appeal ahead of Visit Malaysia 2026 (VM2026).

The Malayan sun bears and mascots of the VM2026 campaign will be fronting the country’s focus on key markets from Vietnam to the United Kingdom.