Malaysia’s top F&B event highlights food tech trends and sustainability

(From left)  KLCC general manager John Burke, MIFB event director Hellen Woon, Deputy Plantation And Commodities Minister Datuk Chan Foong Hin, Constellar group chief executive officer Chua Wee Phong and Constellar markets chief executive Paul Lee at the MIFB 2024 launch event at KLCC, KL.

KUALA LUMPUR: The Malaysian International Food and Beverage Trade Fair (MIFB) 2024 kicks off on Wednesday, marking the start of a transformative three-day event set to redefine the future of the food and beverage industry.

This year’s theme, “Elevating the F&B Business; Empowering Innovations; and Enabling Transformation,” reflects MIFB’s commitment to driving progress, innovation and sustainability in the F&B sector.