MELAKA: Hotel operators in Melaka are rolling out the red carpet for more Chinese tourists, hoping Fan Bingbing’s recent appointment as tourism ambassador will ignite a surge in visitors.
“While we don’t expect instant results, we’re confident her massive fanbase has the potential to significantly boost tourist arrivals, eventually benefiting the local hospitality industry,” said Malaysian Hotel Association of Hotels Melaka chapter chairman Khairulnizam Kasim.
