Strict enforcement needed for affordable imported white rice prices

KUALA LUMPUR: The drop in imported white rice prices that takes effect on Wednesday needs to be enforced strictly to ensure that the government’s aim of making the country’s staple food affordable for Malaysians is achieved, said various consumer associations.

Federation of Malaysian Consumers Associations (Fomca) chief executive officer T. Saravanan said the relevant authorities, especially those in charge of border controls need to be strict and ensure no one takes advantage of the price reduction, while Johor State Consumer Movement Association president Md Salleh Sadijo pointed out that the move showed that the Madani government understood the plight of Malaysians and were doing its best to tackle the rising cost of living.