Automobile firms competing to move things into higher gear

Time to gear up: A sales adviser explaining the specifications of a new car model. Checks on bookings for Chinese New Year reveal that the automobile sales segment appears to be taking great strides. — AZLINA ABDULLAH /The Star

PETALING JAYA: Riding on bumper sales last year and fuelled by ongoing festive sales, car companies are competing to move things into higher gear.

Things are certainly looking good after the country’s total industry volume recorded an 11% year-on-year hike to reach an all-time high of 799,731 units in sales in 2023.