PUTRAJAYA: The Malaysia Design Council has been urged to play a more aggressive role through the Creating Own Design as Own Brand programme and assist the local industry by providing design advice and consultancy.
Deputy Minister of International Trade and Industry Datuk Lim Ban Hong (pic) said currently, many industry players were still adopting the Original Equipment Manufacturer (OEM) approach even though the government had conducted various campaigns to encourage the transformation to Original Brand Manufacturer (OBM).
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