Dive into a Blue Ocean Shift to maximise opportunity


PETALING JAYA: Over the last two years, many businesses have pivoted successfully, yet there are those that still struggle even as Malaysia begins its transition to the endemic phase.

These are the common questions asked: “Where do I even start? What industry should I go into? Should I remain in the same industry and try to do better?”

There isn’t a one-glove-fits-all answer, but there is a process to discover it according to one’s current situation.

This is the very reason why there are many requests for help from businesses to discover the “how” using a systematic methodology called Blue Ocean Strategy.

Blue Ocean Strategy is a proven, time-tested concept to create Blue Oceans of opportunity.

Despite the powerful thinking that it advocates, the concept is accompanied by an array of tools derived from rigorous research of strategic moves across multiple industries.

The Star’s Blue Ocean In Action Lab will be taking place on April 25 and April 26, 9am-5pm, at Menara Star here. The two-day masterclass is aimed at business owners and leaders who would like to discover the “ah ha” moment that sparks change, innovation and growth.

While some might have the ability to generate ideas out of the blue, most of the time there needs to be a systematic approach to creating a strategy that maximises opportunity and minimises risk, not to mention be sustainable.

This is a critical point to ensure that entrepreneurial myopia is avoided at all costs.

But at the same time, the process must also be creative, fun, collaborative and visual in order to stimulate innovative thinking.

Facilitated by Dr Raj Kumar, CEO of UCSI Consulting Group, this fast-paced programme is designed for participants to master practical ways to reimagine and reinvent their business during the endemic phase using Blue Ocean Strategy & Shift practical tools, updated cases and frameworks through plenary sessions and putting them into action for their own businesses.

Now, after two years of periodical lockdowns, the Blue Ocean Strategy sessions are back.

The Blue Ocean in Action Lab is designed to help businesses, especially SMEs, navigate growth as Malaysia begins its transition to the endemic stage. The lab will address key issues that businesses face via a systematic tools-based process.

Key topics that will be covered include reinventing value and profit propositions, creating growth charters, strategic pricing, managing portfolios and improving leadership during crisis.

In this two-day power-packed lab, you will get hands-on experience on ways to make a Blue Ocean Shift. Admission is RM2,600 per pax (including 6% SST) and this is an HRD Corp claimable workshop.

To register, visit bit.ly/BOSLab.

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