Family business goes viral

Meeting demand: Abu Johar cooking up a batch of gula kabung in Kampung Peruang to meet the growing demand for orders since his business went online. — Bernama

LIPIS: For decades, the deliciousness of gula kabung (palm sugar), a natural sweetener made from the sap of palm trees, produced by the family of Abu Johar Sudin in Kampung Peruang here has only been known among locals.

But now, the business, which has been in operation for the past 45 years, has won the hearts of customers outside the district after it was vigorously promoted online using various social media platforms.