Yumeat debuts innovation for delicious, health-conscious food alternatives

The yumeat products are available in cans, with a long shelf life.

KUALA LUMPUR: yumeat, a new brand for plant-based food alternatives, debuts two sustainable, nutritious yet delicious plant-based options made for the local palate - the yumeat plant-based luncheon and yumeat plant-based minced meat.

It provides delicious innovation that can cater to the palates of flexitarians, meat-eaters, taste explorers, created to meet the rising demands of health-conscious and foodies with concerns about climate change.

It is the first shelf stable plant-based food product produced in Malaysia and Asia.

The brand’s plant-based alternatives are formulated for the local palate.

Consumers can enjoy a sense of comfort, pleasure, and nostalgia with every bite of plant-based luncheon or plant-based minced meat with bean paste when prepared with favourite recipes, like luncheon fries or hot porridge.

As tasty as conventional meat, yumeat can be sauteed, grilled, fried, steamed or stewed. It is also halal-certified and free from cholesterol, MSG, GMO, antibiotics, sodium nitrite and other preservatives.

“Malaysians are eating better with increased awareness and growing preference for plant-based food,” said marketing manager of A. Clouet Co. KL Sdn Bhd, Teoh Wei Ling.

“More are either incorporating vegan options into their diet or are becoming flexitarian. yumeat wants to help consumers transition to a more sustainable diet.

“We want to offer more plant-based options for Malaysians, safer, healthier and good for the planet. We can make the world a better place while enjoying quality food,” said Teoh.

Health became a top priority that shapes many lifestyle choices across the generations today.

Yumeat brings more healthy plant-based options with great nutrition value to the table at homes.

Made with soy and wheat for guilt-free indulgence, yumeat luncheon contains seven times more fibre, 23% less sodium,and 53% less fat than the average meat alternative.

The products are available in cans, with a long shelf life.

All yumeat products are cholesterol-free and certified halal by the Islamic Development Department (Jakim), moreover selected products are high protein.

In addition, the products are non-frozen, ready-to-use at any time, with no thawing required compared to most plant-based products available on the market.

Production and quality control is undertaken by Ayam Brand - a household name in the quality canned food sector, ensuring the highest standards of food production and quality.

Its products are also free of hormone, antibiotics, monosodium glutamate (MSG), genetically modified organisms (GMO) and any preservatives.

Plant-based meat is one of the latest solutions to food insecurity issues and the problems caused by the meat industry, and yumeat embodies an unwavering focus on responsible food production.

All yumeat products are made from sustainable ingredients, like soy and wheat, in a factory using renewable solar energy and electronic sensors to eliminate energy waste.

“We know that by 2050 the global population will rise to 10 billion. And climate change remains one of the most concerning topics discussed by the global leaders. yumeat believes that one of the most effective ways to reduce our environmental footprint is to look at what we put on our plates, “ said Denis Group chief executive officer, Fabien Reyjal.

“The production of plant-based products requires less water, energy and land resources, and therefore significantly reduces our carbon footprint.

“We are committed to contributing to the ecosystem by offering a range of plant-based products that are sustainable, versatile and suitable for flexitarians.”

Ayam Brand involvement in yumeat production and quality assurance ensures socially conscious operations and a steward of nature, measured through Environmental, Social, and Governance (ESG) criteria.

As a result, the operations will benefit from processes that have been awarded Top Green company in Asia, and most recently the ESG Award 2021, SBA winner in Sustainability Strategy, SBA significant achievement in Energy Management and SEAL Environmental Initiative Award.

The initial launch of yumeat in Malaysia include the following products:

● Plant-based luncheon (360g) - RM11.90. Available in classic and chili flavour, yumeat luncheon brings you the charm of simple yet most tantalising cuisine for you and your family.

● Plant-based minced meat with bean paste (195g) - RM5.80.

Consumers can expect more plant-based goodies from yumeat in the coming months.

The yumeat products are now available at Aeon, Aeon Big, Ben’s, Cold Storage, Jaya Grocer, Village Grocer, Giant, Hero, Mydin and Lotus.

For more information on yumeat, visit www.yumeat.com.

Customers can also purchase yumeat plant-based products from Ayam Brand official store on Shopee and Lazada.

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