Buy M’sian campaign clinched sales worth RM3bil in 2020

PUTRAJAYA: While the country’s domestic economic sector suffered because of the Covid-19 pandemic, the Buy Malaysian Products Campaign (KBBM) registered encouraging sales last year when the online marketplace portal recorded a sales value of more than RM145mil, said Domestic Trade and Consumer Affairs Minister Datuk Seri Alexandar Nanta Linggi.

The implementation of KBBM in 2020 chalked up a sales value of RM3.3bil with the stock-keeping unit (SKU) involving more than 326,000 for the retail sector as well, he added.

In 2019, KBBM recorded sales of products valued at RM2.87bil involving 279,000 SKUs in the retail sector and sales valued at RM6.84mil in the online market.

“KBBM played the leading role in ensuring that the domestic economy continued to remain competitive and was able to withstand the Covid-19 challenge,” said Nanta when launching My Gaya Month organised by the Malaysian Bumiputera Designers Association (MBDA) in conjunction with KBBM 2021 online recently.

Nanta said My Gaya Month not only brought together various local fashion brands to enliven the domestic market and penetrate the global market, but also supported the government’s plans to revive the economy.

Meanwhile, MBDA president Rasta Rashid said the fashion collection in the month-long My Gaya Month campaign focused on online sales via various platforms including Fashion Hub by MBDA, Shopee, Lazada, Aladdin 1 and Zalora.

The programme is targetting sales totalling RM500,000 with 30 local designers showcasing new fashion collections specially designed for the campaign, which revolves around the theme of supporting local luxury brands.

Rasta said the aim of My Gaya Month was not only to promote Malaysian products through fashion products, lifestyle and technology but also to introduce new entrepreneurs, stimulate the local economy and create new growth opportunities within the fashion industry besides creating an ecosystem that was resilient in terms of creating new job opportunities. — Bernama

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