SMG paywall strategy wins silver at regional awards

An aerial view of Menara Star in Petaling Jaya. — IZZRAFIQ ALIAS/The Star

PETALING JAYA: Star Media Group (SMG) is a silver medal winner at the prestigious WAN-IFRA Digital Media Awards Asia 2021.

The group’s Subscriber Acquisition Strategy (The Star) was recognised in the Best Paid Content Strategy (including pay wall, membership or crowd funding models) category.