White flag movement pledging aid goes viral on social media

PETALING JAYA: When the going gets tough, Malaysians can depend on each other. That's certainly the message of the #benderaputih initiative on social media that has been going viral on social media since Tuesday (June 29) morning, with thousands of Malaysians pledging to do as much as they possibly can to help those who are in dire straits.

As of 3pm, #benderaputih had garnered more than 16,000 tweets and counting. Although it isn't clear who started the initiative, netizens have called it a movement by Malaysians for Malaysians.