WITH the Lunar New Year just about a month away, the sentiment of renewed joy and positivity as we passed the threshold of 2021 is palpable.
But with the arrival of the Chinese calendar of the Ox year this Feb 12, hopes of better wealth, fortune and prosperity are abound and that we can weather the remaining onslaughts from last year and make the remaining 2021 a better year than before.
In the Chinese zodiac, the Ox is known for its diligence, persistence, willpower and indomitable fighting spirit, and the fact that the element for this year is metal, which denotes duration, resistance and loyalty.
When combined with the colours of red – for the coming Chinese New Year joys – and gold, which is a precious metal, the ox bestows good luck and booming prosperity.
By harmonising these elements, Carlsberg Malaysia presents this zodiac sign as its Golden Ox, making it an integral part of the brewery’s celebration for the New Year.
So in looking forward towards the joys generated from the upcoming Lunar New Year, Carlsberg has also stocked its seasonal Chinese New Year 2021 designed red-and-gold limited-edition OXpicious Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, all of which are available while stocks last.
And to remind people of the joys that lay ahead for this oxen year, the brewery is sending out a message of positivity for the season with gifts for its loyal patrons.
For each purchase of two Carlsberg Danish Pilsner or Carlsberg Smooth Draught cartons plus a carton of 1664 Blanc, Somersby or Asahi at any supermarket, hypermarket and 99 Speedmart, purchasers can receive a 20-inch luggage bag for free.
And to make it even more grand, they will stand the chance of winning a money-can’t-buy, limited edition three-litre Carlsberg CNY 2021 Red Bottle that towers 48cm tall.
The three-litre Carlsberg OXpicious Red Bottle stands 48cm tall and is exclusive for this year.
Orders of selected CNY Bundle of the Carlsberg Danish Pilsner and Carlsberg Smooth Draught six-pack combo, and the 1664 Blanc, Somersby and Asahi four-pack combo will enable to purchaser to get a free Carlsberg Board Game as well as to also be in the running to win the three-litre Carlsberg Red Bottle.
With these freebies and prizes up for grabs, Carlsberg wishes all its customers a more meaningful and safer Lunar New Year, as we all look forward towards a better, brighter tomorrow in the Year of the Metal Ox.
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