Jumbo boost for Sabah tourism

An elephant caught on camera during one of the tours. - Photo courtesy of Shavez Cheema

KOTA KINABALU: A Sabah-based non-governmental organisation (NGO) is using elephant conservation to entice animal-loving tourists to the state – which has caught the attention of the state Tourism, Culture and Environment Ministry for their creative approach.

Its Minister Datuk Christina Liew said that the NGO, 1StopBorneoWildlife, initiated the elephant conservation project this year.