Kpop star Choi Si-won's new mission - to end bullying

Kpop starChoi (right) at the Digi headquarters with fellow #EndViolence Youth Talk panelists (from left) Clark-Hattingh, Prabakaran, Lisa, and Nurul Izzah to discuss bullyng prevention ideas with Malaysian students.

The campaign to end violence and bullying in Malaysian schools just got a massive new ally - Korean superstar Choi Si-won.

The Super Junior member has been using his celebrity influence to help promote Unicef’s #EndViolence Youth Talk campaign, which aims to engage young people in forums around the world to develop solutions on ending bullying.