Guan Eng: RM30mil sponsorship secured for World Cup on RTM

  • Nation
  • Sunday, 03 Jun 2018

PETALING JAYA: The Government has obtained enough private sponsorship to cover the RM30mil cost of broadcasting the 2018 World Cup live on Radio Televisyen Malaysia (RTM), said Finance Minister Lim Guan Eng (pic).

According to a Malaysiakini report, the RM30mil fee will be used to purchase the rights to broadcast 41 of the 64 matches, of which 27 will be shown live.

Thus, the cost to taxpayers to run the telecasts is now zero.

"The cost is fully sponsored already, and Communications and Multimedia Minister Gobind Singh Deo will be announcing the matter soon.

"We (the government) will not be paying a single sen for it," he told the portal.

Sponsors are buying airtime for their advertisements during the World Cup telecasts.

Though RTM is a state broadcaster, the sponsors will pay advertising rates slightly higher than usual, as they consider it a "donation" to the country.

When asked why the sponsors did not donate to the government’s Hope Fund (Tabung Harapan) instead, Lim explained that the sponsors also wanted to benefit from airing their advertisements.

"There is a great difference. Sponsorship will get them daily advertisements throughout the whole month (of the World Cup), so at least they will get some returns," Lim explained.

"Who wants to just give away RM30 million for a one-off event (just) like that?

"You need to understand, they are companies, they also need some sort of advertisement revenue," he added.

According to Lim, Prime Minister Tun Dr Mahathir Mohamad had reservations about showing the World Cup on RTM, as the country was financially tight.

"However, after it was explained to him that the tournament only comes once in four years, and that allowing it to be aired on RTM would allow the public to watch the sport for free without having to subscribe to any sports channels, Mahathir gave it the green light.”

The 2018 FIFA World Cup will take place in Russia from June 14 to July 15.
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