Advertising budget cut causing fewer tourists arrivals, say industry players

KUALA LUMPUR: Malaysia is falling behind as a destination of choice for tourists, after massive cuts for promotions and advertising. The droves of tourists who used to fly in are dwindling in numbers.

The budget for promotions and advertising has been slashed by RM50mil, to the dismay of industry players who are still reeling from the fallout from last year’s twin air tragedies.