PETALING JAYA: Animated action-adventure Saladin has put Malaysia on the world map with its nomination for an award at the 39th International Emmy Awards.
Saladin is co-produced by the Multimedia Development Corporation (MDeC), caretaker of the country's MSC Malaysia initiative, and Qatar's Al-Jazeera Children's Channel (JCC).
The nominations were announced on Monday at the MIPCOM content event in Cannes.
Th prestigious Emmys, to be held in New York on Nov 21, celebrates excellence in TV programmes created outside of the United States.
Saladin's nomination is for the Children & Young People category.
It will be up against TV programmes Race Against Time (Germany), What Is Your Dream (Chile) and Dance Academy (Australia).
The series is about the adventures of a teenager Saladin in the days before he became one of Islam's most legendary figures.
He is famous for recapturing Jerusalem from the Crusaders.
The 13-part series, in English with Bahasa Malaysia subtitles, was aired on TV1 last year.
An Arabic version of Saladin has been screened in Bahrain, Morocco, Tunisia, Lebanon and the United Arab Emirates via the JCC.
MDeC chief executive director Datuk Badlisham Ghazali said the nomination served as a feather in the cap to the outstanding creativity and hard work by the production team.
“When we launched Saladin in 2010, it was a particularly bold move as it was the first Malaysian production of its kind to be aired in over 20 countries.
“A year later, with an International Emmy nomination under its belt, Saladin has become a shining beacon of Malaysian skill, talent and technology in creative multimedia.
“Over 95% of its production crew from actors, animators, designers to engineers are Malaysians,” he said in a press release.