Health group's plea to British pop star

  • Nation
  • Sunday, 05 Oct 2003

PENANG: An anti-tobacco group in Britain has appealed to chart-topping pop star Craig David to pull out of a concert here which is partly sponsored by a major cigarette brand. 

The concert on Oct 11 is part of David’s world tour but campaigners fear he does not know that Salem, a popular cigarette brand in East Asia, is one of its sponsors. 

“Is Craig David really going to be used by the tobacco industry to market cigarettes to his young fans?” asked Debroah Arnott, director of Action on Smoking and Health, a British anti-smoking charity. 

David, 21, became the youngest-ever British male artiste to hit the number one spot in the British charts with his debut single, Fill Me In, released in March 2000. 

Salem is made by Japanese Tobacco International and its spokesman defended the sponsorship. 

“The event is restricted to over 18-year-olds only,” he said. “It is about maintaining brand loyalty among adult smokers.” – AFP 

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