When those cute family videos are monetised


Family vlogging has become widely popular on platforms like TikTok, YouTube and Instagram. — 123rf

BUILDING an audience on TikTok has been a way for Cam Barrett to reclaim part of her identity after spending much of her childhood as an unwitting social media influencer.

As early as she can remember, her adoptive mom posted about her on platforms like Facebook and MySpace. From intimate details about her adoption to her first period, the private information made public without her permission has had a lasting impact on the now 25-year-old. Barrett said that finally being able to be herself online helped them decide to become an activist for protecting child influencers.

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