FILE PHOTO: U.S. rugby player Ilona Maher poses for a portrait during the Team USA media summit ahead of the Paris Olympics and Paralympics, at an event in New York, U.S., April 15, 2024. REUTERS/Andrew Kelly/File Photo
NEW YORK (Reuters) - Athletes on the hunt for Olympic gold will also be chasing likes and follows on social media in Paris, as a battle for a coveted piece of viral fame kicks off at the Games.
A social media side hustle unlike any other will play out across a frantic 16 days beginning on July 26 with Olympians looking to exploit a narrow window to connect with fans from the Games on platforms like YouTube, Tik Tok and Instagram.
