Accelerating the career progression of young talent is the Maxis way
CULTURE is critical in the workplace, as it can make or break even the best strategies.
According to a World Health Organisation survey, 82% of employees across 10 of the largest economies in the world see culture as essential in their work.
Maxis chief human resources officer Natalia Navin underscores Maxis’ commitment to its values and culture.
“The cornerstone of talent attraction and retention is company culture and reputation, as today’s talent want personal fulfilment and the opportunity to build relationships in the workplace,” says Navin.
Maxis has committed to the MaxisWay 2.0 culture to bring its employees together under the company’s purpose to help customers, people and the nation to always be ahead.
Navin explains that the company continuously assesses the ideal future work scenario while striving to fully equip its workforce with a digital mindset, tools, skills and capabilities to meet consumer and business needs.
“At Maxis, we believe in investing in our own people, who in turn reciprocate through motivation and commitment,” she says.
She adds that the company continually adapts to three key future of work trends: flexible working arrangements, technology for productivity, and hiring talent with critical technical and soft skills.
“A future-ready workforce must have sustainable skills and enduring capabilities. These include the ability to use technologies to overcome challenges and leverage opportunities, and essential soft skills such as creativity and imagination, empathy and emotional intelligence as well as critical and adaptive thinking.
“Maxis understands the importance of enhancing workforce capability, so we invest in building critical business, technology and innovation skills,” says Navin.
The Maxis Academy – the converged solutions provider’s own virtual learning and development platform – helps to establish a continuous learning culture by equipping employees with future-ready skills in four key areas: business, technology, leadership, and compliance.
To accelerate the career progression of young talents, the company conducts regular trainings, and job rotation programmes to give junior employees a comprehensive understanding of the company’s operations.
Maxis engages with potential talents via speaking events, career showcases, education fairs and university roadshows. In addition to regular hiring processes, the company also conducts virtual career fairs, with the inaugural edition successfully attracting over 640 participants last year.
It also provides scholarship and graduate programmes to develop young business and women leaders, top tech talent in STEM skills, and create opportunities for young Malaysian talent to build experience and foster creativity.
Maxis maintains a healthy female representation of 44% and became a signatory to the United Nations’ Women Empowerment Principles in July 2021. The company has a five-year talent strategy roadmap to drive the inclusion and diversity agenda.
“We’ve been equipping female middle managers with the knowledge and skills required for leadership positions through our Women in Leadership programme, while the Women at Maxis (W@M) employee resource group organises outreach activities to create awareness on gender equality. We also conduct ‘unconscious bias’ workshops to raise awareness of biases and minimise them.”
Reiterating that a big part of Maxis’ culture is rooted in supporting internal and external communities through volunteerism and engagements initiatives, Navin says the significance of Maxis’ culture has earned the company the Graduates Choice Award 2022 by TalentBank, whereby it was recognised as a champion in telecommunication with high rankings in technology and a top 25 employer.
Maxis was ranked among the top three in the Graduan Brand Awards 2022 in the telecommunication category, and named one of the top companies in Malaysia in 2022 by LinkedIn.