BRANDS are stories,” says VentureRepublic CEO Martin Roll, brand strategist and author of a new book entitled Asian Brand Strategy.
“Asian corporations don't need to follow others in building their brands; they can do it their own way.”
Sunday, 11 Dec 2005
BRANDS are stories,” says VentureRepublic CEO Martin Roll, brand strategist and author of a new book entitled Asian Brand Strategy.
“Asian corporations don't need to follow others in building their brands; they can do it their own way.”
