Flagship brand now in Malaysia Topvalu now available at Aeon stores across Malaysia

TOPVALU, which was introduced in Japan in 1994, quickly rose to become the leading private brand in Japan, gaining national distribution across multiple retail formats and delighting Aeon customers with its broad assortment of products with quality and value.

The brand and its products are developed in collaboration with consumers and the region’s best suppliers to meet strict quality standards while providing the best value in the market.

Now, the brand aims to provide a similar experience for Aeon customers in the Malaysian market through a broad assortment of lifestyle products.

The Topvalu brand is segmented into three tiers including Topvalu Select, Topvalu and Topvalu Bestprice.

Topvalu Select, which is not yet available to the Malaysian public, is the premium tier that provides an extraordinary selection of the best products for discerning tastes.

Topvalu, on the other hand, provides equal or better quality than benchmarked national brands at value prices while reflecting the consumers’ voice to enhance the family lifestyle.

Topvalu Bestprice products, meanwhile, eliminate product and package excess and leverage on Aeon’s global purchasing scale to deliver everyday essentials at the most competitive prices.

Topvalu Malaysia was launched by Aeon Topvalu Malaysia managing director Koshi Miyase at 1 Utama Shopping Centre recently.

In conjunction with the launch, Aeon will run the ‘Topvalu. Your Voice. Our Inspiration.’ contest until Oct 4 to solicit ideas for future products from customers. Winning ideas may earn cash prizes.