Prospects for traditional wear still shine bright despite rising preference for tees and jeans


Photos By StoryPhotos Grace Chen

Whoever says traditional wear is popular only with the older set should pay Kong Yoon Yoon, director and chief designer of Emerald Brilliant, a visit.

Captain of a six-branch cheongsam boutique, Kong may be 64 this year but the girls who don her outfits are half her age.

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Business , Traditional clothing

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