THERE was music, excitement and cheer at the launch of Colgate’s sixth annual “Mari Beramal Bersama Colgate” charity campaign in KidZania.
Singer Najwa Latif was introduced as the campaign’s ambassador and called on Malaysians to help raise RM150,000 for 15 orphanages in Malaysia.
Every year during Ramadan, a portion of proceeds from the sale of specially-marked Colgate packs goes to charity. Since 2008, the campaign has raised RM747,500, which has gone towards helping children in these orphanages.
“This campaign is Colgate’s way of giving back to the community.
“It shows how a simple act of purchasing a daily necessity can ripple into life-changing experiences for others.
“We are truly grateful for the generosity of Malaysians over the years,” said Colgate-Palmolive Malaysia legal director Wanazlina Idaham Merican.
This year, the campaign hopes to give the children a little more: the inspiration to believe in their dreams as personified by Najwa.
Wanazlina said: “Her enthusiasm, dedication and hard work is also the kind of positivity we hope to inspire in the children who look up to her. She is a shining example of a young person who works hard to achieve her dreams.”
Najwa, who rose to fame as a YouTube sensation, is now a popular recording artiste with a huge following.
The 18-year-old singer-songwriter said: “The children who will benefit from this charity campaign are only a few years younger than me. I know how it feels to be young and to dream about a lot of things. I am happy and thankful I’ve been given this chance to inspire them.”
The young ambassador with a sweet smile delighted the audience as she belted out one of her songs.
The audience included children and representatives from the charity homes, Colgate-Palmolive em-ployees and special guests from the Welfare Department and the Women, Family and Community Development Ministry.
Around 350 children enjoyed a fun, educational day at KidZania exploring and experiencing their dream professions.
From being a doctor or lawyer to a newscaster or engineer, it was heartwarming to see the children role-play and learn about their dream careers.
Last year’s campaign collected an impressive RM180,000, which exceeded the original target of RM150,000 for 15 orphanages.
This year, Colgate aims to again raise RM150,000 for 15 orphanages under the Welfare Department — a target of RM10,000 per home.
With every purchase of a Colgate Maximum Cavity Protec-tion and Colgate Kayu Sugi charity pack from July 1 until 31, Colgate will set aside 10 sen (per single charity pack) or 20 sen (per twin charity pack) for charity.
The charity campaign will culminate in an Iftar Ramadan at Mydin Subang Jaya on July 19.
The public are invited to join the Iftar Ramadan by purchasing Colgate charity packs from Mydin Subang Jaya in exchange for Iftar Ramadan coupons starting today.
For updates on the campaign, visit www.facebook.com/ColgateMY