Surge in demand for sarees as young women now find it sexy

Simple and sweet: Reynuka Raman, Sai Vidya Vimal, Thiveya Raveendran and Gaithri Gunasagran have embraced the saree.

THERE has been a surge in the sale of Indian traditional attire such as Punjabi suits, lenga and kurti in department stores, boutiques and street bazaars everywhere in the city in the past few days as the Hindu Festival of Lights or Deepavali draws near.

But what’s interesting is that shopowners are saying that there has been an unusual demand for sarees this year especially among young working girls.