No true blue Malaysian needs an introduction to teh tarik. The ubiquitous national drink of Malaysia, teh tarik — rich with familiar and aromatic flavours — perfectly represents the diverse cultural mix of Malaysia.
In honour of Malaysia’s 55th birthday, Lipton tea brand has launched a nationwide celebration with the “I’m a Malaysian, Teh Tarik is MY National Drink” campaign.
The campaign, which runs from Aug 31 to Sept 16, is a call-to-action to unite all proud Malaysians to cement teh tarik as Malaysia’s national beverage.
Malaysians from all walks of life are invited to pledge their support for teh tarik via Lipton Facebook fan page.
Unilever (M) Holdings Sdn Bhd Lenny Chuah senior brand manager (food retail and beverages category) said: “As a tea brand that has been in Malaysia since the early 1900s, Lipton is excited about this pledge of support for teh tarik.
“Our aim is to rally as many Malaysians as possible during this Merdeka period to declare teh tarik as the national drink of Malaysia and acknowledge it as the unsung hero for uniting Malaysians nationwide. We also hope to promote the spirit of unity and a strong sense of identity. With such an important national milestone upon us, we could not think of a better time than this to pay tribute to teh tarik!”
The “I’m a Malaysian, Teh Tarik is MY National Drink” campaign is a continuation of the brand’s campaign in March to showcase and amplify the unique Malaysian cultural heritage.
The earlier campaign, named “Proud to be Malaysian. Jom Teh Tariklah” garnered strong support from Malaysians.
Echoing this success, Lipton launched the second campaign in conjunction with National Day and Malaysia Day.
The tea brand hopes to garner 55,000 pledges from Malaysians within the two weeks to reinforce teh tarik’s position as the beverage that Malaysians cherish.
The campaign utilises Lipton Facebook fan page to drive the nationwide pledge.
The specially-commissioned Facebook application enables Malaysians from all over the world to state their support for teh tarik as an authentic Malaysian creation.
At the same time, the interactive application encourages fans to vote for the “must-have” in their favourite cup of teh tarik. Each fan who has pledged for teh tarik is awarded an e-certificate in recognition of their support at the end of the campaign.
As part of its campaign, Lipton will distribute 200,000 sachets of the 3-in-1 Lipton Teh Tarik when they have secured 55,000 pledges from Malaysians nationwide.
This gesture serves as a token of gratitude to their pledges.
Key distribution points in 13 Malaysian states will be announced at the end of this month
“We want to reward fellow Malaysians with teh tarik, the nation’s proudest beverage. Giving away sachets of the 3-in-1 Lipton Teh Tarik is our way of saying a big, heartfelt ‘thank you’ to them!” Chuah added.
Lipton launched the 3-in-1 Lipton Teh Tarik variant in March this year. The teh tarik variant is specifically formulated with twice the strength of tea, and Lipton’s signature aroma to suit local tastes.
Malaysians can pledge their support for the “I’m a Malaysian. Teh Tarik is MY National Drink” campaign at http://www.facebook.com/lipton.
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
