Consultancy organises party for its launch

DISTINGUISHED guests and partners had a great time at a party to mark the official launch of Xavier Mah Consultancy.

As invited guests and the media arrived, they were playfully greeted by magician Andrew Lee with his walkabout magic act.

Emcee and Miss Malaysia World 2010 Nadia Heng hosted the party that kickstarted with Malaysian Idol Season 1 alumni Vic Teo’s rendition of Lady Gaga’s The Edge of Glory.

A ribbon-cutting ceremony with Xavier Mah Consultancy director Xavier Mah, A Cut Above founder and chief creative director Winnie Loo, celebrity Dynas Mokhtar, Ford Supermodel Marina Suwendy and Chilla Cup partner Shaik Mohd Haniff was held to mark the launch.

Mah described public relations as “bridging the needs of purveyors with their intended target segment”.

“The media difference is our guiding principle,” he said.

“As a new company, we have to be innovative in our approach when offering solutions to clients.

“We understand the importance of thinking out of the box and as such we provide full services in the areas of public relations and marketing that focus on customised strategy campaigns in accordance to the needs of each client.”

Mah thanked his guests for attending the event, many of whom have in various capacities supported him through the infancy of his public relations venture.

The event proceeded with a message of encouragement from Harvest Tide Productions, a USA-based new media production company with whom Mah will be collaborating with to promote their latest production entitled Longreach in Malaysia.

The party also served as a platform for the announcement of Mah as brand ambassador of hip coffee house Chilla Cup by Shaik.

The evening included a lucky draw, a hair showcase entitled Apple of My Eyes by Backstage Academy and a preview of clothing label Danjyo-Haiyoji’s Neo Folk pre-Spring/Summer 2012 collection.

Xavier Mah Consultancy’s portfolio includes CellSafe Stemcell Bank, Huggies Ultra, and Italian kitchen appliance manufacturer Bertazzoni LaGermania.

The company was also enlisted by Bimba & Lola to execute the brand’s Spring Summer 2011 collection, as well as product launches for wellness and aesthetic labels O’slee, Fugen and Charles Worthington London.

A native of Batang Berjuntai, Kuala Selangor, Mah lost his father at an early age and experienced first-hand the hardships of an underprivileged childhood, which made him determined to make a better a better life for himself and his mother.

The Universiti Sains Malaysia graduate has set his sights on the local entertainment and fashion industry in which to make his mark, and believes that Xavier Mah Consultancy is a step in the right direction.