Top team: (clockwise from bottom left) Choong, M&D manager Sherry Wong, MSM Group chief executive officer Charles Chan, operations manager Jenn Pan and Chan hope its new products, like the Chef Base seen here, will deliver value to customers. (Right) To the dot: Metal materials are cut to precise measurements to make its kitchen products.
AFTER years of honing their expertise in manufacturing kitchen equipment, MSM Kitchen Sdn Bhd is now exploring new and innovative products to meet a different need in the market.
General manager Ethan Choong notes that there is growing demand for efficient equipment and professional consumer-styled products for the kitchen and the company has researched and developed a couple of products that bring together their experience and creativity to deliver value to their customer.
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