Shaheizy it is for Alba

Alba’s latest Spring Summer Collection 2015 from its SignA line.

Alba launches its new spring-summer collection and introduces actor Shaheizy Sam as its new ambassador.

IF one had to pick one word to describe both Alba watches and its newly appointed ambassador Shaheizy Sam, it would be versatile.

The 33-year-old actor, singer and movie producer says as much after expressing his happiness and honour at being chosen as the brand’s first Malay ambassador.

“I have always wanted to be a versatile actor and play as many different roles as I can. I feel that I share this similarity with Alba watches whereby one watch can be styled with any type of outfit,” he confides, gesturing to the AV6047X model on his wrist, his favourite at the moment.

A silver-chained watch with a black face and green details, it is part of Alba’s latest Spring Summer Collection 2015 from its SignA line.

Among its features is the 3D effect from the dial ring and subdial design, which gives the watch a sportier look compared to the brand’s other lines such as Prestige and Fashion.

Shaheizy has been acting since the early 1990s and has been cast in movies of various genres, including comedies, romances and action movies. Recently, he won the Best Male Actor and Most Popular Star award at the Anugerah Bintang Popular Berita Harian 2014.

Alba watches are solely distributed in Malaysia by Thong Sia Sdn Bhd, which has held the distributorship rights for the last 35 years since the brand was established in Japan under the Seiko Watch Corporation.

Thong Sia Sdn Bhd general manager Michael Lim says they saw Shaheizy as a positive and energetic person, and this matched the brand’s image.

“Our watches are very suitable for young executies who, we believe, Shaheizy will appeal to based on his good work ethics, as well as his engaging personality,” says Lim during the launch of the collection, as well as the official announcement of the actor as brand ambassador.

He says he expects sales of the watches here in Malaysia to rise this year due to the ambassadorship appointment, adding that the brand already enjoys two-digit growth every year.

Seiko Hong Kong Limited divisional managing director Isao Tanaka, who also came to the launch along with Lim, presented one of the 310 limited edition Alba watches from the Spring Summer Collection 2015 to an enthusiastic Shaheizy.

The suggested retail price for Alba watches locally is between RM735 to RM980.