Rice of an empire

Apart from selling 21 different brands of rice, SFSB also offers more than 100 other food products .

A housewife with plenty of energy and ideas in the 1960s, Faiza Bawumi sold bedsheets, opened a spice shop, then moved into the rice wholesale business. Today her company, SFSB, moves RM250mil’s worth of rice a year, writes ZIEMAN.

MOST people her age would prefer to kick back and take things easy, but not Faiza Bawumi Sayed Ahmad. At 73, she is still working hard at consolidating her wholesale rice business.