Paint specialist repositions to focus on coatings

Out to lead: Yaw (left) and Goh officiating at the launch of Nippon Paint Malaysia’s new positioning as the ‘The Coatings Expert’, in Kuala Lumpur recently.

After 48 years of building a reputation as a paint specialist, Nippon Paint Malaysia has repositioned the company as a “Coatings Expert”.

Beginning with “The Paint Expert” positioning, the company has since evolved in its product offering, which now goes far beyond just paints for walls.