How much of what you pay for diamonds stems from the value of the rock and how much for add-ons like branding premium, logistical costs, retail cuts and such? The Low brothers of Zcova say their customer-friendly, low-cost model will disrupt the market. JOY LEE reports.
DIAMONDS may be a girl’s best friend, but they are rarely, if ever, friendly on the pocket. That is what Low Ziwei, 31, learned after purchasing an engagement ring for about RM21,000 four years ago.