A reasonable cut

Ziyin (left) and Ziwei say customers pay a big margin for the branding and not for the value of the diamond.

How much of what you pay for diamonds stems from the value of the rock and how much for add-ons like branding premium, logistical costs, retail cuts and such? The Low brothers of Zcova say their customer-friendly, low-cost model will disrupt the market. JOY LEE reports.

DIAMONDS may be a girl’s best friend, but they are rarely, if ever, friendly on the pocket. That is what Low Ziwei, 31, learned after purchasing an engagement ring for about RM21,000 four years ago.

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