A business must have a purpose beyond just making lots of money if it’s to have a chance of being successful in the long run. It also helps if an entrepreneur has an open mind, thinks like a customer and wants to have fun into the bargain.
AS an animal lover and a member of the Ocean Elders conservation group, I always smile when I see Allington “Gumption” Creque’s boat pull up to Necker Island.His glass-bottom boat business, Sea It Clear, is doing wonderful work promoting conservation efforts in the British Virgin Islands, with a primary focus on protecting endangered sea turtles. Even better, his customers are spreading his message of preservation and protection around the world.