Purpose beyond profit

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A business must have a purpose beyond just making lots of money if it’s to have a chance of being successful in the long run. It also helps if an entrepreneur has an open mind, thinks like a customer and wants to have fun into the bargain.

AS an animal lover and a member of the Ocean Elders conservation group, I always smile when I see Allington “Gumption” Creque’s boat pull up to Necker Island.His glass-bottom boat business, Sea It Clear, is doing wonderful work promoting conservation efforts in the British Virgin Islands, with a primary focus on protecting endangered sea turtles. Even better, his customers are spreading his message of preservation and protection around the world.