TAKING a step further in demonstrating true love for children, Zurich Insurance Malaysia Berhad (ZIMB) has joined forces with One Goal in Malaysia, a movement initiated by the Asian Football Confederation (AFC), World Vision International (WVI) and the Football Association of Malaysia (FAM), for a four-year integrated community programme, Eat Right to Play Right.
Leveraging on the power of football and Malaysia’s passion for the sport, this programme seeks to use football as a platform to educate children on the importance of nutrition as well as instilling self-discipline and sportsmanship.
Through this collaboration, ZIMB has pledged its support by contributing RM1mil per year to develop and co-execute the Eat Right to Play Right programme for four consecutive years as part of ZIMB’s long-term Corporate Social Responsibility (CSR) effort driven by its #TrueLoveForOurChildren initiative.
Under the programme, a series of football clinics as well as other community-based activities will be conducted for boys and girls aged between five and 12 years from selected communities nationwide.
With a target reach of 10 states, including Kuala Lumpur, Selangor, Kelantan, Sabah, Perak, Kedah, Johor and Sarawak, these communities, both urban and rural, were identified based on their needs, nutritional status and poverty levels.
Trained community coaches will be conducting the weekly football sessions, which have been tailored to be fun, educational and interesting while educating the children on how to eat healthily and wisely.
Speaking at the launch recently, ZIMB chief executive officer Philip Smith said the programme reflected on the company’s commitment to continuously promote health and wellness amongst youth.
“At Zurich Insurance, our corporate responsibility involves investing in the local communities in which we live and work; contributing to their well-being and encouraging sustainable development that goes beyond the social and economic value of our business.
“We believe that investing in early childhood development, particularly in tackling child malnutrition through this exciting programme could yield significant long term effects as they are motivated to adopt these healthy behaviours as a lifelong practice.
“This will essentially drive a brighter and healthier future for our children.”
Activities planned under the programme include the Nutrition Module and Football Module.
The Nutrition Module features integrated nutritional programmes, provisions of healthy snack, health checks, parents’ nutrition workshops, Bring a Friend Day and Support School Canteen initiatives while the Football Module provides community coach trainings, training modules, football tournaments and Coaches Unite sessions.
These programmes are jointly supported and coordinated together with dedicated teams from World Vision Malaysia and leveraging on football technical expertise by FAM.
For details, visit www.zurich.com.my or www.facebook.com/ZurichInsuranceMalay-sia