Ng: #IYKYK beauty category to feature brands that have made a substantial impact online.
THE term #IYKYK stands for “If You Know, You Know,” commonly used on social media to signify that the posts may only be understood by a select audience or those in the know.
As such, the launch of #IYKYK Beauty category by Guardian marked a significant step towards becoming a leader in emerging trending beauty brands in the market.
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