Ng: #IYKYK beauty category to feature brands that have made a substantial impact online.
THE term #IYKYK stands for “If You Know, You Know,” commonly used on social media to signify that the posts may only be understood by a select audience or those in the know.
As such, the launch of #IYKYK Beauty category by Guardian marked a significant step towards becoming a leader in emerging trending beauty brands in the market.
#IYKYK Beauty is a hashtag that Guardian is redefining.
It is Guardian’s latest category, showcasing beauty brands that have taken the online world by storm and become the talk of the town.
These brands have dominated conversations over online platforms.
Guardian Malaysia marketing director Anna Ng emphasised the company’s commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value.
“The #IYKYK beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for you to get your hands on them, both online and in-store,” she said.
The launch event, held at Guardian’s flagship store at Mid Valley Megamall in Kuala Lumpur, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands.
The #IYKYK beauty category includes brands from South Korea, Indonesia, China, Japan, France, Vietnam, the United States, Canada and Taiwan.
Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian website or app.
The section will also offer beauty tips and trends, video links, brand features, product details, special offers and more related to the featured #IYKYK beauty brands.
Ng said the #IYKYK beauty category would be regularly updated with new brands, ensuring customers stay informed about the latest online beauty trends.
Guardian has also started Project House of Creator, which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.
“Through this effort, we will also build the next generation of health and beauty content creators,” said Ng.
