Fund management firm gains insight into media at Menara Star

Wong speaking at the Star Gallery during a visit by the PNB delegation led by Nimmi (second from left). Also present was Ng (second from right, in red). — YAP CHEE HONG/The Star

VISITORS from Permodalan Nasional Bhd (PNB) got a first-hand look at Star Media Group’s (SMG) operations during a visit to Menara Star in Petaling Jaya.

The PNB delegation was led by corporate affairs group head Nimmi Kamal, accompanied by communications head Emilia Azyyati Abdul Rahman, external communications associate manager Thean Siew Mun as well as editorial and content associate manager Rasheffa Abdul Rashid.

Present were SMG chief content officer Esther Ng, chief business officer Lydia Wang and SMG’s senior management.

The tour started at Star Gallery, where SMG group marketing and corporate communication senior manager Christine Wong spoke on SMG’s impactful projects and stories throughout its 52 years.

Visitors also viewed the very first copy of The Star, published on Sept 9, 1971.

The tour continued at the newsroom, where guests were given a peek into SMG’s digital and print products, as well as its multi-platform operations.

News editor Simon Khoo and online editor Michelle Tam spoke about the group’s range of products, spanning both print and digital formats.

The visitors later held fruitful discussions with Ng, Wang and SMG client brand marketing senior general manager Elicia Wee on topics that included SMG’s environmental, social and governance (ESG) initiatives.

Formed in 1978, PNB is one of Malaysia’s largest fund management companies. — By YAZHINI MATEN

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PNB , courtesy visit , Menara Star


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