Firm holds science demo, interactive exhibition on product’s decade of R&D

Naeem (left) and Mazlan explaining the heating technology of the new IQOS Iluma.

Philip Morris Malaysia Sdn Bhd’s (PMM) has announced new additions to its growing smoke-free portfolio.During an event in Petaling Jaya, media members were given the opportunity to experience science demonstrations and an interactive exhibit on the development of IQOS throughout the past decade.

There was also a question- and-answer session with PMM managing director Naeem Shahab Khan and commercial operations director Mazlan Jala Musa.