DURING the Covid-19 pandemic, Seberang Prai City Council (MBSP) is relying on the behavioural insights (BI) approach, a branch of knowledge in behavioural sciences, to enhance its services.
Council mayor Datuk Rozali Mohamud said the BI approach was to ensure that governance of the local authority remained at a productive level.
He said that the four keys in BI were Make it Easy, Make it Attractive, Make it Social and Make it Timely.
“Through the BI approach, MBSP obtained new ideas with the collaboration of Malaysia Productivity Corporation (MPC).”
One such move was the establishment of the ‘Ask Me’ team to help people use the smart service, MBSPPay.
He said MBSP opened up the Cyber Counter Corner to train the public in using various online payment services.
The council also set up the Seberang Perai City channel on YouTube to deliver the latest information using video clips.
Since Feb 16, MBSP has been offering the Scan, Park and Pay facility for ratepayers to pay assessment bills without having to get out of their vehicles.
“All these programmes are part of the BI approach with the main aim of increasing the participation of people to improve the delivery service to them, ” said Rozali in his speech at the launch of the Penang Productivity Programme (PPP) event at People’s Aquarium in front of Menara Bandaraya MBSP in Bandar Perda.
Also present were Puspanita MBSP chairman Datin Che Limah Ujang, MPC northern region director Dr Mazrina Mohamed Ibramsah, MBSP secretary Rosnani Mahmod and several councillors.
Mazrina, in her speech, said PPP was launched to increase state productivity in line with Penang 2030 vision.
“What you do today must be better than what you did yesterday. That is productivity.
“PPP aims to achieve this through business facilitation, digital transformation, work process improvement and the review of regulations to be more relevant for the community in Penang, especially in Seberang Prai, ” she said.
She said a productive mindset would foster creativity, allowing people to become more proactive and transform themselves as well as participate in increasing productivity and becoming more competitive.