Resorting to alternative business methods


  • Metro News
  • Monday, 18 May 2020

Mohd Saiful Siow Abdullah (left) and his wife Sefti Hartinah are one of the vendors at the Grab e-Kitchen Bazar in Bandar Utama.

HANIZA Ooi and her husband Azwan Aziz have been doing business for 15 years and used to sell food at the SS18 Ramadan Bazaar.

They sell cakoi, doughnuts and pau sambal with the help of their friend Eziem Yusof.

They also used to sell the items at USJ 9 and USJ 4 in Subang Jaya, and in Shah Alam’s Section 2, Section 7, Section 13, Section 18, Section 19 and Section 20.

“As we are unable to sell at stalls due to the movement control order (MCO), we now operate from home.

“Customers would either pick up their orders themselves or opt for delivery,” said Haniza.

The couple promote their business online and take orders through WhatsApp.

So far, they are getting business through word of mouth, thanks to friends and regular customers.

Haniza finds the current method of selling her food items more efficient.

“Using the online platform, it is easier for our customers to get updates about our products, business hours and whether an item is still available.

Mohd Saiful Siow Abdullah and his wife Sefti Hartinah are one of the vendors at the Grab e-Kitchen Bazar in Bandar Utama.

With the MCO, he said his restaurant in Damansara Damai Restoran Adam Boy suffered 80% losses.

“Without dine-in customers, business dropped. There were not many takers for takeaways,” he said.

Hence, he decided to join the e-Kitchen Bazar and is able to recover some of his losses.

During StarMetro’s visit, he and his wife were seen busy packing food that would later be picked up by delivery riders.

“The e-bazaar is better than a traditional bazaar, especially when there is a delivery service provided,” he said.

According to a Grab spokesperson, the company is working with the Selangor government for the Grab e-Kitchen Bazar that involves setting up e-kitchens at selected halls in Selangor, for bazaar vendors to be able to deliver some of Malaysians’ favourite Ramadan dishes.

“Each of these locations functions as an e-kitchen for up to 10 vendors selling a variety of Ramadan dishes, to give customers a quintessential Ramadan bazaar experience.”

Anuar Sharif, who has been in the food business for 20 years in Subang Jaya, used to sell murtabak and roti jala at the USJ 4 Ramadan bazaar and was unable to do so this year because of the MCO.

So he began looking for alternatives and his daughter shared an idea for marketing his products.

“We use many platforms to increase sales.

“Among our strategies are selling our products at selected petrol stations, marketing online and working with runners for delivery.

“I met with the owners of every Shell station in Subang Jaya and USJ to ask if I can place my food there to be sold, and they agreed,” he said.

The Abang SS19 murtabak and roti jala are sold at the SS15, SS18, SS19, USJ1, USJ4, USJ7, USJ18 and Taman Medan Shell stations.

SS19 Subang Jaya Shell station owner Zawani Rohim said the petrol station had a mini bazaar which also sold food items.

“Some traders requested to sell their items at my station, so I promoted it on the Bazaar Ramadan Subang Jaya social media page so that consumers have the option of buying the food items here,” said Zawani.

Atikah Syakhirah, who works at the USJ 4 Petronas station, said 11 hawkers had placed their food items there.

Aside from Ramadan fare, there are also crisps and kuih raya.

“We want to help the vendors who are unable to sell their items at traditional Ramadan bazaars,” said Atikah.

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