Furniture brand Rozel has launched its Rozel Maxiflex range of luxury mattresses, promising “an ultimate sleep solution.”
Managing director Gan Tai Hwa said the launch marked another milestone for Rozel and that he was proud of the brand’s achievements in the last three decades “in promoting a quality lifestyle and standing as a leader in the market.”
“We are transferring the same benchmarks of quality to this latest and new range of our first and finest luxury collection of mattresses under the Rozel Maxiflex brand, ” he said at the company’s flagship showroom at Jalan Kelang Lama, Kuala Lumpur.
Gan added that this was especially important since Malaysia’s tropical climate made a good night’s sleep not always achievable.
In lauding its partnership with national gymnast Farah Ann Abdul Hadi, who has been signed on as brand ambassador for this latest line of Rozel products, Gan said, “Success comes with hard work, and as Farah Ann trains hard for her success, she has now found her perfect match to dream with.”
Acknowledging that Rozel Maxiflex mattresses came with the assurance of comfort, luxury and quality, Farah Ann, who is an undergraduate, said, “Sleep is essential for physical and mental recovery; it is one of the most important things for an athlete.”
The multi-gold medallist who has qualified for the 2020 Tokyo Olympics, commended Rozel’s dedication to quality, citing her favourite mattress under Rozel Maxiflex as the Royal Crown, thanks to its premium organic cotton and gel memory foam that produces better airflow to draw heat away from the body more effectively.
“The Royal Crown is very comfortable and highly breathable, which is so important in Malaysia’s tropical climate, and gives me the support I need, ” she added.
Also present at the launch was actress and entrepreneur Fazura.
The Rozel Maxiflex range includes the Spinal Care mattress, constructed with Tencel bedding and coconut fibre for good ventilation; and the Legacy mattress which comes with Lyocell Vital fabric — designed to suit people with sensitive skin — and natural latex.
Gan also added that premium leather bed frames were available with this new range of mattresses.
Did you find this article insightful?