Lejeune (left) and Lazada Malaysia chief marketing officer Andrew Gnananantham at the launch of Malaysia
ONLINE store Lazada has introduced an all-new immersive livestream shopping feature on the Lazada mobile app ahead of the Lazada 12.12 Grand Year End Sale.
The livestreaming format provides shoppers, brands and sellers with a richer experience, through real-time interactions, live discussions, product demonstrations and purchasing simultaneously all within the Lazada app.
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