Three creative jurors share winning strategies

Lau talking about measuring only what is important when looking at the effectiveness of a marketing campaign.

OVER 100 marketing communications industry practitioners attended the Effie Masterclass to learn tips and strategies in creating award-winning submissions.

Held at Menara Star’s Cybertorium in Petaling Jaya, the workshop featured three eminent speakers with stellar track records in the industry to help agencies shape and sharpen their entries.