Party flags and banners were everywhere during GE14.
IT WAS clear even to a layman that the 14th general election battles were largely fought in the digital world. Messages – good and bad, including political smear campaigns – were flying at the speed of light through cyberspace, spreading like gossip along the digital grapevine known as chat platforms.
It makes one wonder what role traditional campaign materials such as posters and bunting played in voters’ decision-making process. Did the proliferation of their banners along streets and other public places help a candidate to win?
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