JOHOR BARU: Asia’s premier interior design reality television show, The Apartment: Passion for Design, is filmed right here in UMLand’s Taman Seri Austin township.
The Apartment, which is back for its sixth season, showcases amateurs from the region attempting to create stunning rooms with tight budgets while under the constant watch of international design celebrity and principal judge Laurence Llewelyn-Bowen.
The show also includes the biggest prize in the series’ history, a luxurious apartment at D’Lagoon worth more than US$140,000 (RM541,000), which is UMLand’s latest luxury development by the lake in Iskandar Malaysia.
The series was filmed over more than 10 weeks at the double-storey semi-detached houses in Aster 2 in UMLand Seri Austin.
UMLand Seri Austin chief executive officer and townships group director K.K Wong said the location provided an opportunity for the 12 contestants and the judging panel of celebrity designers to experience living at the first smoke-free town park and first smart healthy city and communities township.
“The strategic partnership with the reality series showcases the beautiful landscape of UMLand Seri Austin and Johor as one of the most liveable cities in the future to potential investors and buyers from around the world.
“It has also given us the opportunity to put UMLand on the international map once again as we reaffirm our sustainable developments that are of high global standards,” he said.
Imagine Group Entertainment president and the show producer Riaz Mehta said he was incredibly proud of the latest season.
“Our cast is better than ever, with a fiery chemistry between them that will keep our viewers entertained every minute of the show as our budding designers do whatever it takes to succeed.
“The show offers something for everyone, whether you just want to be entertained by the characters or inspired by amazing designs,” he added.
The Apartment: Passion for Design features 12 talented contestants from various countries including Malaysia, Thailand, Singapore and the Philippines, who will compete to become the next interior design superstar.
The Apartment: Passion for Design premiered on March 22 at 9pm on Sony Channel and Astro’s AXN channel 701. It will be screened every Sunday at 8.05pm.
The reality competition show is presented by Dulux and supported by UMLand. The Apartment: Passion for Design is a Sony Channel Original Series created and produced by Imagine Group Entertainment, the leading entertainment production company in Asia.