Cheaper LEDs present challenge and chance

The demand for LED (light-emitting diode) general lighting products may be increasing worldwide, but as prices fall, LED companies in Penang have had to respond with different business strategies to grow revenue, including marketing LED tubes similar to traditional fluorescent lighting, penetrating new markets and establishing their own brand names.

The weaker ringgit, too, has been an issue as it has substantially increased the cost of producing LED general lighting products.