Strong demand for Malaysian food products in Japan has persuaded Matrade (Malaysia External Trade Development Corporation) to continue participating in the Foodex trade fair in Chiba after more than 10 years of involvement.
The event this year, scheduled for tomorrow until Friday, will mark the 13th time Matrade is participating.
Matrade’s national pavilion at Foodex 2015 will showcase 24 Malaysian exporters, who will exhibit a wide range of food products and beverages.
These exhibitors are keen to use this platform to capitalise on the abundance of opportunities offered by the Japanese market particularly for health related products.
Japan’s health food market, which includes food, beverages and supplements, has a market size of RM65.7bil (US$18.2bil), reflecting Japanese consumers’ interest in healthy lifestyle.
With the upcoming Malaysia International Halal Showcase (Mihas) to be held this April, Matrade says it will also be leveraging on Foodex 2015 to promote Mihas to Japanese and international buyers.
Known as one of the largest annual food and beverages trade shows in the Asia-Pacific Region, Foodex 2015 is an ideal exhibition for Malaysian companies to promote not only their ‘Made in Malaysia’ products but also to increase market visibility in East Asia and the international market.
Matrade says it has also taken the initiative to arrange a total of 634 business meetings for Malaysian companies with potential importers during the four-day event.
Malaysia’s exports of processed foodstuff to Japan showed an increase 32.7% to RM620.3mil in 2014 from RM467.4mil in 2013. Japan’s food sector is estimated to be worth RM736bil (US$225bil), of which 60% are imported.