ONE expects to see Jamaican food on the menu with some Bob Marley music in the background when stepping into Jamaica Blue Fine Coffees but this is not the case.
During a visit to the eatery some time ago, all I saw was Western dishes, so I settled for a cup of coffee and left.
Earlier this month, I had the opportunity to review the chain’s latest eatery in Kuala Lumpur and I could not wait to find out why the restaurant’s offerings did not live up to its name.
It turns out the name “Jamaica Blue” comes from the Blue Mountains in Jamaica, which is one of the best coffee-producing regions in the world and home to the brand’s exclusive Jamaica Blue Mountain coffee.
“When we started here in 2004, not many people knew of us or our brand but today, we have a growing fan base that come for the best Blue Mountain beans from Jamaica,” said its general manager Teo Tien Su.
The brand, he said, was an Australian franchise by Foodco which began in 1992, hence the food served was Western-styled.
“Everything we serve here goes through strict research and development as well as process by our team in Australia before it makes it into the market,” he said when met at the opening of their fifth branch.
Food served needs to include fresh ingredients and nothing deep-fried, giving customers a healthier option when dining at the restaurant.
Teo said the menu changes twice a year, similar to Australia.
The launch of their new menu saw the addition of several local-inspired dishes.
“We cannot put nasi lemak in our menu but we can certainly make a few changes to make our food more fusion-style,” he said.
Their new additions were inspired by rendang and satay, which were cleverly turned into Beef Rendang Pie and Satay Chicken Pie.
My favourite was the Chicken Laksa Pasta, which tasted like a spicier version of a carbonara pasta, thanks to the coconut cream blended well with a selection of spices giving the dish a flavourful finish.
For those who enjoy having breakfast-like dishes can opt for the Turkish Spiced Poached Eggs which is served with spinach, dukkah, herb yogurt, chilli, butter, pesto and toast.
You can also try the Grilled Beef Chorizo Brekkie Roll served with eggs, avocado and asparagus topped with aioli sauce.
If salad is what you are looking for, try the Roasted Pumpkin, Chickpea with Dukkah Bowl or my personal favourites – Warm Forest Mushroom and Feta with Spinach Bowl. Both dishes come with poached egg and quinoa.
For tea break, the Homemade Lemon Curd Slice served with cream is a good choice although it was a tad dry for me.
Their feta loaves are a good option if you prefer something less sweet. The loaves come in two choices – Mini Carrot with Beef Chorizo or the Minis Forest Mushroom with Beef Chorizo.
The cafe offers customers two types coffees to choose from - Jamaica Blue Signature blend or the Jamaica Blue Mountain coffee.
Teo said the signature blend features beans from South America, India, Pacific Rim, Central America and Africa while the other comes solely from the Blue Mountains, which makes it a blend with unique taste as well as a slightly higher price.
The coffee chain’s other branches are in Mid Valley Megamall and Melawati Mall in Kuala Lumpur, Setia City Mall in Shah Alam and Seremban Gateway in Negri Sembilan.
JAMAICA BLUE FINE COFFEES The Robertson Lot G-09, Ground Floor, Jalan Pudu, Kuala Lumpur. (Tel: 03-2022 4385) Business hours (daily): 8am to 9pm.
This is the writer’s personal observation and is not an endorsement by StarMetro.